Home » Portfolio » Vodafone Allstars
(Client since 1998)
  • Objective
  • Execution
  • Impact

Celebrate 10 years in market, give appreciation to the Vodafone dealer network and communicate the strategic approach for the upcoming year, with a heavy emphasis on targeting millennials through mobile music.

It was an evening that would never be forgotten for 3000 people. The event was set up in the form of a rock concert in which corporate speeches were intertwined with performances by five top rock bands. A non-stop agenda for an event that was closer to a rock festival than a corporate meeting. All that the Vodafone brand represented came to life in a truly inspirational evening for all in attendance.

“It was risky, we knew that, but it was just the right event in the right moment. Perfectly delivered. And most importantly, fun.”

 

Maribel Ferrero
Brand Manager

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