Celebrate 10 years in market, give appreciation to the Vodafone dealer network and communicate the strategic approach for the upcoming year, with a heavy emphasis on targeting millennials through mobile music.
It was an evening that would never be forgotten for 3000 people. The event was set up in the form of a rock concert in which corporate speeches were intertwined with performances by five top rock bands. A non-stop agenda for an event that was closer to a rock festival than a corporate meeting. All that the Vodafone brand represented came to life in a truly inspirational evening for all in attendance.
“It was risky, we knew that, but it was just the right event in the right moment. Perfectly delivered. And most importantly, fun.”