February 9, 2011

Global Events Announces Leadership Changes in New York Office

Global Events, international experiential marketing agency and winner of over 30 industry awards since 2007 has announced two changes to senior leadership in their New York office. Adam Sloyer has taken the post of Chief Executive Officer, North America, a position filled most recently by Howard Givner. Terrance Walsh has also joined the agency as Vice President/Managing Director, North America, where he will focus on the company’s strategic growth in North America and expanding its diverse client portfolio.

Sloyer has been with Global Events for five years, and during his tenure has overseen areas of business development and production, most recently serving as the company’s Director of Operations. Before joining Global Events he spent four years at TBA Global, and prior to that he worked in the events division at the National Hockey League. Sloyer is a graduate of Cornell University’s School of Hotel Administration.

“Having been a part of this team since 2005 I have seen first-hand the extraordinary creative, strategy, execution and dedication we deliver to our clients”, said Sloyer. “I am excited to lead this talented group, and to continue to grow the Global Events brand here in North America.”

Terry will work in collaboration with all of our clients’ strategic marketing plans and specialize in developing integrated events that are creative and exciting – while developing and delivering custom ROO/ROI project metrics.

Before joining Global Events, Terry has worked in senior business development roles with Caribiner International, Jack Morton Worldwide and MC2. For over 25 years, Terry has developed integrated experiential marketing and communications strategies that drive market share growth and boost brand equity for a myriad of FORTUNE 500 clients.

“Over the past few years Global Events has established a significant presence in North America, and the future continues to be exceedingly bright”, said Fermin Perez, CEO of Global Events Group. “Adam and Terry are stepping in to fill two important roles and I am extremely confident that the pieces are in place for us to continue to grow and provide strategic solutions to our clients. “

About Global Events

Global Events is an award-winning experiential marketing agency dedicated to achieving their clients’ strategic goals through creative and cost-effective meetings and event production. Their creativity, strategic concept development, and execution are at the forefront of the market, a fact that is reinforced by the most prestigious international recognitions.

The company has flagship headquarters in New York (established 1988) and Madrid (1997), and additional offices in Barcelona, Paris, Miami and Sao Paulo.

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