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( Client Since 2008 )
  • Objective
  • Execution
  • Impact

After a series of failed seasons, Real Madrid, one of the world’s most popular and richest soccer teams, regained the League Championship. It was time to celebrate in style, give back to their faithful supporters and produce an epic event that would get noticed by investors around the world and expand the club’s international presence.

Real Madrid won its 31st League Title and the celebration held at the stadium for 85,000 fans had to come close to an Olympic Game's opening ceremony. After all, it was to be broadcasted to more than 100 million people around the world. Dancers, acrobats, actors, fire cannons, explosions, fireworks and an 80-yard high cloth pyramid used as a projection screen, delivered an unprecedented event that was talked about for weeks to come.

“We had no idea of how beautiful it would all turn out until we were actually there, in the stadium, surrounded by 85,000 raving supporters. It was incredible.”

 

Joaquim Sagués
Real Madrid Foundation Events Coordinator

SPECIAL EVENTS (US) – GOLD AWARD – Best Use of Lighting
FIP (Latin America) – GOLD AWARD – Best Event or Promotion in Sports

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