Renault Laguna was introducing its third generation model. Expectations for this launch were very high, as the Laguna II launch event, also organized by Global Events, had become an industry benchmark. The show and gala dinner had to wow 4000 sales professionals and journalists who had become used to epic presentations.
If Marrakech had become “fire”, Valencia had to become “water”. An exclusive musical show was prepared. Only this time it all took place over the huge artificial lagoon of the City of Arts and Sciences. Cars travelling over the water, a water show synchronized with live music, more than 60 dancers and acrobats and a fire show over the lagoon produced another award-winning event for our client and set a new standard in automobile product launches.
“Simply wonderful. All you could expect from a high budget commercial show, but unique and exclusive to us.”
Internal Events and Promotional Actions Manager
SABRE AWARDS (US) – GOLD NOMINE Special Event
SPECIAL EVENTS (US) – GOLD AWARD Best Theatrical Entertainment Production
SPECIAL EVENTS (US) – GOLD AWARD Best Event Produced for a Corporation
FIP (Latin America) – JURY SPECIAL GRAND PRIX – Best Event in Iberamerica
FIP (Latin America) – CRYSTAL GRAND PRIX – Best Corporate Event
FIP (Latin America) – GOLD AWARD – Best use of Technology for an Event
FIP (Latin America) – GOLD AWARD – Best Motivational Event