Home » Portfolio » FootLocker
(Client since 2002)
  • Objective
  • Execution

In a tough economy, Foot Locker needed to hold another successful fundraiser, celebrating its 10th annual Gala Fundraising Reception. The gala funds college scholarships benefitting the United Negro College Fund – for deserving high school students that not only excelled in sports – but in academics and community service as well.

Global Events partnered with Foot Locker and their retail sports partners, to leverag the sport shoe brand’s World-Class Athletes & Celebrity endorsers. Celebrities, athletes, and executives from the sports industry and from brands like Adidas, Nike, Reebok, Converse and Skechers dressed in black tie for the event, while sporting their favorite sneakers. Those in attendance included: Kris Humphries, Jerry Ferrara from Entourage, Katrina Bowden from 30 Rock, Adam Richman from Man vs Food, and Justin Tuck and Michael Boley from the New York Giants.

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