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September 07, 2010

Last week the Helmsley Park Lane Hotel on Central Park South introduced its renovated top seven floors to a handful of travel agents and members of the travel press. To help guests visualize a stay in the rooms, event producers at Global Events Group persuaded the hotel to have fun with its fairly conservative brand by staging four scenes in different rooms.The event, dubbed "Pillow Talk," took small groups through four different suites, each with its own vignette: a visiting couple, a French model, a businessman, and a rap star giving an interview to a journalist. The actors memorized scripts peppered with hotel talking points and received instruction from an Off Broadway director brought in for the event.